Big news in the digital content space this week. Netflix is changing their subscription plan, effectively raising the costs for members who want to get DVD and Bluray in the mail from Netflix. There are lots of analysis of their intent and business model. But has anyone think about (re)opening the local DVD rental shop? This could be an example where as services moving to in the cloud / digital distribution, the local brick and mortar businesses can recapture the (small) hardcore audience. Yes there are few people who wants very high quality, large and esoteric selection of movies. But for those people, who used to pay Netflix $25 a month, now will gladly pay the local store that and more!